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By Serenella Massidda (auth.)

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Additional info for Audiovisual Translation in the Digital Age: The Italian Fansubbing Phenomenon

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Moreover, several websites were dedicated to the distribution of fansubs. :2005). 0 and the widespread use of fast broadband Internet connection, fan experts may rely on secret groups on Facebook where they can communicate undisturbed, and retrieve the copyrighted material needed by downloading torrent files using software programs such as Utorrent, Wuze and the like. In fact, following the failure of Kim Dotcom’s Megaupload, the most popular file hosting and sharing service ever created, fans have stopped using the direct link system for their purposes.

In this chapter, which includes an analysis of the different treatment of punctuation conventions in professional subtitling and fansubbing, the topic of translation norms is dealt with fairly extensively. A definition of the theoretical approach followed is offered in the final section in order to advance a hybrid proposal for future subtitling norms, following an analysis of the standards used by both professional and amateur subtitlers. 1 General standards in professional subtitling In this section a brief overview of mainstream subtitling features and practices is given, based on previous studies carried out by a number of academics (cf.

These unofficial producers have been reshaping the paradigms of the world media scenario – particularly as far as commercial television narratives are concerned – building up a force of amateur experts, that, in the case of Italy, could be regarded as a challenge to audiovisual translation practices. Díaz Cintas and Muñoz Sánchez, back in the day, saw in their activity “the seed of a new type of subtitling for the digital era” (2006:51). According to Dwyer: These distinctive characteristics have led many to conclude that fansubbing offers valuable lessons for professionals, not least in providing a vision of how to preserve creativity and authenticity in the face of technological change and the demands of a decentralized global mediasphere.

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