Download Agribusiness and Society: Corporate Responses to by Kees Jansen, Sietze Vellema PDF

By Kees Jansen, Sietze Vellema

This quantity examines intimately how a ways agribusiness firms are responding to the possibilities and pressures due to rising environmental understanding, to play their half within the "greening" of agriculture and nutrition. specifically, in what methods are those businesses altering their R&D and company practices with a purpose to strengthen new environmentally orientated items, providers and strategies of creation? And what can they modify in their personal volition, and the place is exterior path an important situation of environmentally pleasant innovation? those questions are explored via a sequence of hugely unique investigations of specific biotech and different agribusiness companies--including Monsanto, Ciba Geigy, Dole, and Chiquita--and their habit particularly elements of the realm, together with California, Europe, Australia, Brazil, and important the United States.

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Extra resources for Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation

Sample text

San Francisco, CA: Berrett-Koehler. Schmidheiny, S. and the BCSD (1992) Changing Course: A Global Business Perspective on Development and the Environment. Cambridge, MA, and London UK: MIT Press. Thrupp, L. A. (1996) New Partnerships for Sustainable Agriculture. Washington, DC: World Resources Institute. Utting, P. (2000) Business Responsibility for Sustainable Development, United Nations Research Institute for Social Development Occasional Paper no. 5, Geneva: UNRISD. Weisbord, M. R. and S. Janoff (1995) Future Search: An Action Guide to Finding Common Ground in Organisations and Communities.

Who owns and controls the technology? What are the benefits for farmers? A major factor motivating Monsanto to develop and to market new agricultural biotechnologies was that its patent on glyphosate, the active ingredient in its biggest profit-maker, the herbicide, Roundup, was due to expire in the year 2000. 3 billion a year. Roundup’s global sales were five times higher than those of its next largest competitor. 2 The continuous profits from the sales of Roundup supported the company’s early investments in biotechnology in the 1980s.

First World farmers are 37 | t wo famine fighters. Plant protection is food protection. The next era of crop protection will be high-technology ‘precision’ agriculture and protection via the seed with biotechnology. The public is irrational and needs to be nursed out of its misconceptions through ‘effective communication’. Statements on sustainable agriculture were caught up in avoiding unsustainability rather than promoting sustainability. Sustainability seemed to be a pet that everyone wanted to stroke but nobody wanted to feed.

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