By Kees Jansen, Sietze Vellema
This quantity examines intimately how a ways agribusiness firms are responding to the possibilities and pressures due to rising environmental understanding, to play their half within the "greening" of agriculture and nutrition. specifically, in what methods are those businesses altering their R&D and company practices with a purpose to strengthen new environmentally orientated items, providers and strategies of creation? And what can they modify in their personal volition, and the place is exterior path an important situation of environmentally pleasant innovation? those questions are explored via a sequence of hugely unique investigations of specific biotech and different agribusiness companies--including Monsanto, Ciba Geigy, Dole, and Chiquita--and their habit particularly elements of the realm, together with California, Europe, Australia, Brazil, and important the United States.
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More than ten years in the past, the 1st genetically changed meals took their position at the cabinets of yank supermarkets. yet whereas American shoppers remained blissfully unconcerned with the recent items that all of sudden stuffed their kitchens, Europeans have been even more cautious of those “Frankenfoods. ” whilst famine struck Africa in 2002, numerous countries refused shipments of genetically changed meals, fueling an argument that placed the difficulty at the world's political time table for stable.
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“A riveting and anxious truth payment, nutrition Fray is an important reminder that it's time to learn, now not passive. Weasel's is a compelling voice declaring that the will to understand extra approximately GM meals earlier than consuming them and to allay issues approximately protection and environmental affects, isn't in any respect anti-science. It's a decidedly pro-human stance. ” --The Miami Herald
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About the author
Lisa H. Weasel, Ph. D. , is a molecular biologist and the recipient of a supply from the nationwide technology beginning to review the problem of genetically converted meals. She is at the moment a tenured professor of biology at PortlandStateUniversity in Oregon and a member of Governor Ted Kulongoski’s activity strength on constructing public coverage for bio-pharmaceutical plants in Oregon. She lives in Portland.
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Extra resources for Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation
San Francisco, CA: Berrett-Koehler. Schmidheiny, S. and the BCSD (1992) Changing Course: A Global Business Perspective on Development and the Environment. Cambridge, MA, and London UK: MIT Press. Thrupp, L. A. (1996) New Partnerships for Sustainable Agriculture. Washington, DC: World Resources Institute. Utting, P. (2000) Business Responsibility for Sustainable Development, United Nations Research Institute for Social Development Occasional Paper no. 5, Geneva: UNRISD. Weisbord, M. R. and S. Janoﬀ (1995) Future Search: An Action Guide to Finding Common Ground in Organisations and Communities.
Who owns and controls the technology? What are the benefits for farmers? A major factor motivating Monsanto to develop and to market new agricultural biotechnologies was that its patent on glyphosate, the active ingredient in its biggest proﬁt-maker, the herbicide, Roundup, was due to expire in the year 2000. 3 billion a year. Roundup’s global sales were ﬁve times higher than those of its next largest competitor. 2 The continuous proﬁts from the sales of Roundup supported the company’s early investments in biotechnology in the 1980s.
First World farmers are 37 | t wo famine ﬁghters. Plant protection is food protection. The next era of crop protection will be high-technology ‘precision’ agriculture and protection via the seed with biotechnology. The public is irrational and needs to be nursed out of its misconceptions through ‘eﬀective communication’. Statements on sustainable agriculture were caught up in avoiding unsustainability rather than promoting sustainability. Sustainability seemed to be a pet that everyone wanted to stroke but nobody wanted to feed.