By Eleonora Pantano, Harry Timmermans
The program of complex applied sciences to indicate of sale platforms is a promising and comparatively unexplored box of research, particularly while contemplating the advent of electronic content material and applied sciences permitting shoppers to engage with items in new methods. Many e-retailers already take advantage of the possibilities provided by way of interactive applied sciences, resembling 3D digital versions, so as to improve shoppers buying event. Their use in shops, notwithstanding, continues to be constrained. the improvement and use of latest procuring assistants for assisting and influencing shoppers in the course of their buying event performs a key function for either outlets and researchers.
Advanced applied sciences administration for Retailing: Frameworks and Cases contributes to our figuring out of purposes of latest applied sciences and their effect at the layout and improvement of aspect of sale platforms and on shoppers' habit. This quantity covers a wide range of issues that give a contribution to realizing shoppers' habit in new computer-aided retailing environments, and the way this impacts procuring habit whereas delivering invaluable wisdom at the administration of those new applied sciences and at the administration of the electronic contents as a competent educating source for lecturers and researchers.
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Extra info for Advanced Technologies Management for Retailing: Frameworks and Cases
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2004). For some retailers, installation and use of POS technology started and stopped with barcode scanners. Many retailers have a wait-and-see attitude—let others work out the problems before they make the investment in new technology. Many shoppers are also reluctant to adopt and use new POS technology. In their minds, barcode scanners are not perfect, but will new and different technology, such as RFID scanning, be any more accurate? Several aspects of customer behavior in relation to adopting technology were revealed by previous research presented in this chapter.